Professional Development Courses, What To Look For

What is Professional Development?

professional-development-coursesProfessional development (PD) is a continuous process through which individuals acquire new knowledge and skills that relate to their profession, work environment and job responsibilities. This continuous development plays a key role in maintaining and improving professional competence, enhancing career progression and keeping abreast with current technology and practices. There’re numerous PD courses out there all promising to help you improve on a certain aspect of your career, and although their importance cannot be refuted, people often find it hard choosing the right one to take.

What to Look For In a Great Blog Writer

It’s ironic that one of the biggest bottlenecks for blogging is the actual blogging.

blog writerPersonally creating all the content that goes on your blog can be pretty time intensive. So, depending on your intentions and business model, you might need to hire a blog writer to help out with some of the work. The need to hire a writer increases with the number of blogs you run simultaneously.

Google Panda 4.2 Strikes….but slowly

Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months

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Google tells Search Engine Land that it pushed out a Google Panda refresh this weekend.

Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.

Impact of Google’s Mobilegeddon Update

Zineb Ait Bahajji, a Google representative, was quoted as saying that the “Mobilegeddon” update would be more impactful than Panda or Penguin. Gary Illyes, also from Google, reiterated this later. So the debate has been: Is the Mobilegeddon update as impactful as it was expected to be? Media reports suggest otherwise with some going as far as calling it a “non-event”.

FAQ: Are non-mobile friendly websites penalised by Google?

We received a question:  Apparently there has been a recent change with Google that websites need to be mobile responsive or they will lose page ranking.  Is that correct??


Basic Social Media Plan

A simple guide to get started, 15 minutes per day

Initially use the same posts for Facebook, Twitter and Google Plus (will need to be cut down to <140 characters for Twitter). Later, vary the post text for each. Later still, treat each channel entirely separately with its own plan.

10 Reasons Why Having Videos Autoplay on your website is not a good idea

To use or not to use autoplay for video content on my site?

That’s the question bouncing around most website owners’ minds. Just like music, photos and maps, videos can enhance your visitors’ experience and lead to more conversions.

Organic Bounce Rates and Blog Posts

Bounce rate is counted when a visitor leaves from the same page that they arrived from, without taking further action.  “Further action” can be defined as moving to another page in the website or taking some action on the page such as downloading a file or submitting a form.  Time spent on the page is not the key parameter for “bounce rate”. So, you can have a bounce recorded if someone reads a page for 5 minutes but then leaves without taking further action.  The organic bounce rate metric shows the number of visitors who return to search results from your website.  Google can of course measure this, and uses it as a ranking factor.

Best onsite SEO Practices For New Websites

seo-for-new-websitesBelow I list the major SEO factors that I recommend should be considered when rebuilding a website
or when developing a new website.

General Onsite Factors

Page load speed

Importance: ESSENTIAL

Officially identified as ranking signal by Google it is essential to minimise page load speeds. Google
itself provides page speed insights in Google Analytics and there are more tips here:

Google expanding their use of mobile friendliness as a ranking signal

mobile friendly websiteGoogle has formally announced that they are significantly expanding their use of mobile friendliness as a ranking signal and this will roll out on April 21.  What this means is that the search results for people using a mobile device to search for your products and services will be impacted, and non-mobile friendly websites won’t rank as well.  So, the levels of mobile visitors to your website will be affected.