Formerly known as Google Webmaster Tools, Google Search Console is a tool that allows you to view your website from Google’s perspective. This helps you make incremental improvements to your site by giving you an understanding of how the search engine interprets your website’s pages for better Search Engine Optimisation (SEO).
I’m often asked whether we should re-use old blog posts. I don’t see any problem at all in resurfacing existing successful blog posts, as long as you don’t overdo it (ie don’t do all of them). Too much re-hashing of old content might turn off your regular readers who have seen it before, however a few well chosen great posts can be showcased again – especially older ones which may have fallen way down your list of blog posts and aren’t getting good exposure anymore.
Google has announced that starting in May, they will be rolling out a boost to the mobile friendliness aspect of their algorithm. This means that website mobile friendliness will be even more important than ever, although the change will not be as a big as last year’s “Mobilegeddon” update.
If you have a website that you want people to visit, you have to invest in it. A significant proportion of this investment should go to search engine optimisation (SEO). Why? Because if people cannot find your site in search, then the website is non-existent to them. Why have a website if people cannot find it?
I know sometimes that it can be difficult thinking of blog posts to write. But there is a great source of blog posts ideas available for free through your Google Search Console: https://www.google.com/webmasters/tools/search-analytics
If you haven’t set up Google Search Console then you definitely should: https://support.google.com/webmasters/answer/6001104?hl=en
Q: Do OUTBOUND links impact my SEO and rankings?
A: Many SEO believe that linking out to quality, authoritative websites is beneficial for SEO. You’re associating your website with quality content. This was recently proved: http://www.rebootonline.com/blog/long-term-outgoing-link-experiment. Caution: don’t overdo it and make sure the websites you link out to are very authoritative.
Moz reports that it looks like Google is switching to 4 ads at the top of the search results – up from three. The number of ads at the top of Google SERPS has traditionally averaged out at 3, although it varies with a number of factors including search term. It has been observed that Google has been testing the SERPs with 4 ads for a few months now, but on the 19th (AET) a large jump in the percentage of search results with 4 ads was observed by Moz, especially for high search volume phrases like “used cars” and “laptops” etc. Testing here in Australia still shows three at this stage.