Best Practices for Getting Inspired to Create Great Content

Writing website content should not be difficult, especially if you are passionate about the topic. When we create great content it attracts visitors and improves the SEO of our website.

There are many different types of content, including videos, blog posts and infographics that can all help to illustrate a point of view.

Glossary of Google Analytics Terms

Google Analytics  is a system that allows webmasters to take an in-depth look at the performance of a web page. This is something that you can sign up for free of charge and all you need to do is add some simple code to your web page. Once you have the tracking code in place and confirm that it has been properly installed, Google will start to track data for you relating to the performance of your site. It can be difficult to sort through the myriad of terms that are used so we have created a basic glossary of some of the most common Google Analytics terms for your reference which we hope is useful to you.

Common Google Hummingbird Mistakes, And How To Fix Them: Interview With Marcus Tober At #SMX West - Search Engine Journal

By Ashley Bryan

As part of our SEJ interview series, Marcus Tober of Searchmetrics joins us to discuss Google Hummingbird. Specifically, Marcus points out common mistakes

Ashley Bryan’s insight:

Excellent list of considerations for ranking in the Google search results, in this post.

Whack-a-Cutts – Take Out Your SEO Frustration on Google’s Head of Web Spam


Ashley Bryan‘s insight:

This is one of the funniest things I’ve seen in a long time.  For those who don’t know, Matt Cutts is the Google webspam guy who puts the fear of (the Google) God into SEOers about “penalities”, “lost rankings”, “link spam” etc, via his regular videos.  I’m sure Matt himself will see the humour here, and good to see something a bit lighthearted coming through regarding SEO.

Creating Content For Your Users That Will Also Get You Links



When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that appeals specifically to […]

Setting Up As A Google Publisher

Being a Google verified publisher confers additional authority on your website and also presents your information as a feature to the right hand side of a Google search for your brand eg:

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Setting up your Google Plus business page

Here’s how you do it.

1.    The first thing you will do is navigate to https://plus.google.com/pages/create

2.    Next, select a category from the multiple categories that are offered.

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Choose the one that suits your business the best and then provide the information requested which is different for every category.

Setting Up Google Authorship

These days when a search is conducted some of the results that are shown will display the face of the author of that content. Authorship increases the Author’s recognition and helps those web pages to clearly stand out in the Search Engine Results Pages. This can increase the rank of your web page and give you an edge over your competition which can help to attract new customers:

Hard Proof That Content Marketing Works—A Professional Speaker Case Study - Search Engine Journal

By Ashley Bryan

At the end of the day, what we (and our clients) really want is for the phone to ring, the email inbox to fill up (with real and relevant inquiries) and/or

Ashley Bryan’s insight:

A great read about the importance and success of content marketing.

Banner Sliders Causing SEO Issues?

I’m seeing reports on the Net from people whose Google rankings or traffic have taken a dive after the recent Page Layout Update.  This was where Google lowered the rankings for some websites that are top heavy with graphical banner ads (ie had a lot of advertising above the “fold”).  It seems that a number of people with banner sliders at the top of the pages are seeing a negative effect from this change, http://www.seroundtable.com/google-page-layout-update-18094.html