Google Authorship Dead

Google have announced that their much used “Authorship” has been discontinued.

https://www.seroundtable.com/google-authorship-dead-19077.html

In June they stopped showing author photos in the search results and now they don’t show any author information at all.  John Mueller at Google advises:

SEO Guide for Pinterest

Did you know that about 70% of people who are on Pinterest use it as a way to find the inspiration on things that they wish to purchase, compared to 17% of Facebook users. Pinterest SEO is quickly becoming something that every business owner needs to look at in more depth.

Why does the Amount of Adwords Traffic Sometimes Differ Between Adwords and Analytics Reports?

The reports shown in Google Analytics for Adwords activity comes from data which is directly imported from the Adwords system, so it stands to reason that this data should be identical to your AdWords account.

There are some factors which can alter that data, including:

Google Study: Search Ads Improve Top-Of-Mind Awareness

By Ashley Bryan

Google announced a new study they are behind with Ipsos MediaCT where they show how search ads not just improve conversions but also improve brand awareness, or as they call it

…read more

From: Google Study: Search Ads Improve Top-Of-Mind Awareness

Website Conversion Rates by Industry

Ecommerce has a bottom line and it is the “conversion” rate of the website. In other words, it is the key element that comes into play with any paid search campaign. Your goal is to turn people who are searching for something into buyers, but you need to be able to maximise what you are spending on a Pay Per Click campaign by turning the maximum number of prospective buyers into confirmed buyers.

Google Spam Algorithm Version 3.0 Launches Today

By Ashley Bryan

As I reported last night out of the SMX Advanced keynote with Matt Cutts – the third version of the Google Spam Algorithm, also known as the PayDay Loan algorithm, is launching today.Didn’t we just ha

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From: Google Spam Algorithm Version 3.0 Launches Today

Excellent Social Media/SEO Article

I found this great summary of how social media and SEO are inextricably linked:  http://www.business2community.com/seo/24-reasons-seo-social-media-inextricably-linked-0886412#!QVQzN.

In brief the author discusses the importance of SEO and how it can gain you free and natural listings on the search engines while Social Media Marketing is the process where website traffic is attracted through social media channels.

What ROI Can I Expect From SEO?



A question I get asked by clients all the time is “How do I measure the ROI on my SEO campaign?” Most business owners and marketers are happy to invest heavily in SEO when the outcomes can be reliably predicted and measured. The problem is, as you may have already [...]

To Satisfy New Search Algorithms, Legal Websites Need Quality Content | The National Law Review



The success of a law-firm website is determined by how many clients and potential clients visit the site, spend time there and take action based on what they discover.


Ashley Bryan‘s insight:

Great advice for law firm websites here, that applies to any website.  Thanks Janet.


See on www.natlawreview.com

What ROI Can I Expect From SEO?

By Ashley Bryan

A question I get asked by clients all the time is “How do I measure the ROI on my SEO campaign?” Most business owners and marketers are happy to invest heavily in SEO when the outcomes can be reliably predicted and measured. The problem is, as you may have already [...]