How to Prepare an Effective Press Release

Components of a press release copyA press release is not a condensed infomercial or an opportunity to advertise.  It is an announcement about something that you want to let the world know about.  It should be something that is important pertaining to your business and it needs to be written in a particular format. This format is what sets a press release apart from a regular article.  With that in mind, you must draft your press release very carefully and follow certain guidelines.

How Can You Optimize a Blog Article for SEO?

blogging-tipsOne very important subject when it comes to B2B business is search engine optimisation.  Buyers now spend a great deal of time researching products before they make a purchase so it is very important to ensure that your product ranks on page one in those search engine results.  People that are doing this kind of research are already ready to buy, and are potentially the best prospects you will ever come across.

You Need To Be Looking At These SEO Factors In 2015

2014 has once again seen many changes from Google, including:

  • New rollouts of the Google Panda algorithm which look at the quality of website content and lowers rankings for websites with ”thin” or inadequate content.

5 Years of SEO Changes and Better Goal-Setting – Videos from MozTalk 2

These videos are from the second in our series of free presentations at the Mozplex called MozTalks. For those who couldn’t attend the last one with Rand and Dr. Pete (or those who’d like to see them again!), we’ve got you covered. Enjoy, and we hope that you’re able to make the next MozTalk!

Google Releases First Penguin Update In Over A Year

Google has confirmed with us that they have updated the Penguin algorithm over the weekend. Starting late Friday night, savvy SEOs began noticing major cha


Overview of the “New” SEO

Interesting article:

In short:

Google recommends responsive web design. This is an enhanced website that is adaptive to every screen size for all major devices like laptops, desktop PCs, tablets and mobile users.

There are some very good reasons why you should consider a more responsive web design.

Google Authorship Dead

Google have announced that their much used “Authorship” has been discontinued.

In June they stopped showing author photos in the search results and now they don’t show any author information at all.  John Mueller at Google advises:

SEO Guide for Pinterest

Did you know that about 70% of people who are on Pinterest use it as a way to find the inspiration on things that they wish to purchase, compared to 17% of Facebook users. Pinterest SEO is quickly becoming something that every business owner needs to look at in more depth.

Why does the Amount of Adwords Traffic Sometimes Differ Between Adwords and Analytics Reports?

The reports shown in Google Analytics for Adwords activity comes from data which is directly imported from the Adwords system, so it stands to reason that this data should be identical to your AdWords account.

There are some factors which can alter that data, including:

Google Study: Search Ads Improve Top-Of-Mind Awareness

By Ashley Bryan

Google announced a new study they are behind with Ipsos MediaCT where they show how search ads not just improve conversions but also improve brand awareness, or as they call it

…read more

From: Google Study: Search Ads Improve Top-Of-Mind Awareness