Bounce rate is counted when a visitor leaves from the same page that they arrived from, without taking further action. “Further action” can be defined as moving to another page in the website or taking some action on the page such as downloading a file or submitting a form. Time spent on the page is not the key parameter for “bounce rate”. So, you can have a bounce recorded if someone reads a page for 5 minutes but then leaves without taking further action. The organic bounce rate metric shows the number of visitors who return to search results from your website. Google can of course measure this, and uses it as a ranking factor.
General Onsite Factors
Page load speed
Officially identified as ranking signal by Google it is essential to minimise page load speeds. Google
itself provides page speed insights in Google Analytics and there are more tips here:
Google has formally announced that they are significantly expanding their use of mobile friendliness as a ranking signal and this will roll out on April 21. What this means is that the search results for people using a mobile device to search for your products and services will be impacted, and non-mobile friendly websites won’t rank as well. So, the levels of mobile visitors to your website will be affected.
If you own or run a website, then search engine optimization is one of your primary concerns.
The more optimised your site is to the search engine, the better your sites ranking will be. But as we aim to achieve optimisation, a few important questions arise:
One very important subject when it comes to B2B business is search engine optimisation. Buyers now spend a great deal of time researching products before they make a purchase so it is very important to ensure that your product ranks on page one in those search engine results. People that are doing this kind of research are already ready to buy, and are potentially the best prospects you will ever come across.
2014 has once again seen many changes from Google, including:
- New rollouts of the Google Panda algorithm which look at the quality of website content and lowers rankings for websites with ”thin” or inadequate content.
Google has confirmed with us that they have updated the Penguin algorithm over the weekend. Starting late Friday night, savvy SEOs began noticing major cha