5 Years of SEO Changes and Better Goal-Setting – Videos from MozTalk 2

These videos are from the second in our series of free presentations at the Mozplex called MozTalks. For those who couldn’t attend the last one with Rand and Dr. Pete (or those who’d like to see them again!), we’ve got you covered. Enjoy, and we hope that you’re able to make the next MozTalk!

Google Releases First Penguin Update In Over A Year

Google has confirmed with us that they have updated the Penguin algorithm over the weekend. Starting late Friday night, savvy SEOs began noticing major cha

Source: searchengineland.com

Overview of the “New” SEO

Interesting article:


In short:

Google recommends responsive web design. This is an enhanced website that is adaptive to every screen size for all major devices like laptops, desktop PCs, tablets and mobile users.

There are some very good reasons why you should consider a more responsive web design.

Google Authorship Dead

Google have announced that their much used “Authorship” has been discontinued.


In June they stopped showing author photos in the search results and now they don’t show any author information at all.  John Mueller at Google advises:

SEO Guide for Pinterest

Did you know that about 70% of people who are on Pinterest use it as a way to find the inspiration on things that they wish to purchase, compared to 17% of Facebook users. Pinterest SEO is quickly becoming something that every business owner needs to look at in more depth.

Why does the Amount of Adwords Traffic Sometimes Differ Between Adwords and Analytics Reports?

The reports shown in Google Analytics for Adwords activity comes from data which is directly imported from the Adwords system, so it stands to reason that this data should be identical to your AdWords account.

There are some factors which can alter that data, including:

Google Study: Search Ads Improve Top-Of-Mind Awareness

By Ashley Bryan

Google announced a new study they are behind with Ipsos MediaCT where they show how search ads not just improve conversions but also improve brand awareness, or as they call it

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From: Google Study: Search Ads Improve Top-Of-Mind Awareness

Website Conversion Rates by Industry

Ecommerce has a bottom line and it is the “conversion” rate of the website. In other words, it is the key element that comes into play with any paid search campaign. Your goal is to turn people who are searching for something into buyers, but you need to be able to maximise what you are spending on a Pay Per Click campaign by turning the maximum number of prospective buyers into confirmed buyers.

Google Spam Algorithm Version 3.0 Launches Today

By Ashley Bryan

As I reported last night out of the SMX Advanced keynote with Matt Cutts – the third version of the Google Spam Algorithm, also known as the PayDay Loan algorithm, is launching today.Didn’t we just ha

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From: Google Spam Algorithm Version 3.0 Launches Today

Excellent Social Media/SEO Article

I found this great summary of how social media and SEO are inextricably linked:  http://www.business2community.com/seo/24-reasons-seo-social-media-inextricably-linked-0886412#!QVQzN.

In brief the author discusses the importance of SEO and how it can gain you free and natural listings on the search engines while Social Media Marketing is the process where website traffic is attracted through social media channels.