Content Creation - For Humans or Search Engines? - Search Engine Journal

Change is the only constant, and it sometimes is out of our control to judge the ever-changing world of search engine optimization. The message is loud Ashley Bryan’s insight: Excellent article about the importance of quality content for SEO success. My takeaways: “Search engines are only ranking you on the basis of your content. TheyRead More

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Link Building Strategies - The Complete List

Brace yourself. This is the most comprehensive list of link building strategies ever created. Think I’m lying? Ashley Bryan’s insight: Wow, this is a substantial, accurate and easy to use summary of SEO link building strategies that currently work. Awesome. See it on Scoop.it, via Webstrategies Australia   

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Will Google be evaluating the use of rel="author" moving forward?

Will Google be evaluating the use of rel=”author” moving forward as more sites use the feature on generic, non-article/news pages, such as the home page or a… Ashley Bryan’s insight: Matt Cutts, head of Google’s webapm team, basically (but perhaps a bit vaguely) confirms the growing importance of Google Author verification. This will make theRead More

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

The 5 Essential Steps to Effective Content Marketing - Search Engine Journal

It’s probably not possible to teach you everything you need to know about content marketing in a single post, but our goal is to get as close as possible w Ashley Bryan’s insight: Some good insights here, relevant to the growing field of content marketing. See it on Scoop.it, via Webstrategies Australia   

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Why Content For SEO

Why are marketers investing $12.5 billion in online content? Not only does high-quality content drive more visitors to your web site, it also helps convert those visitors to actual customers. See it on Scoop.it, via Webstrategies Australia   

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Top 31 SEO Experiment​s You Want To Know About - Search Engine Journal

If you own an online business, or work in the world of search engine optimization (SEO), then you probably know by now that SEO is not an exact science Ashley Bryan’s insight: This is an excellent summary of experiments that have been undertaken related to SEO. My takeouts are: 1.There was no question from thisRead More

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Will Google be evaluating the use of rel=”author” moving forward?

Matt Cutts, head of Google’s webapm team, basically (but perhaps a bit vaguely) confirms the growing importance of Google Author verification.  This will make the content that you generate your self more valuable, and the links in it more valuable, and this it will replace the old fashioned link building techniques more and more.  ThisRead More

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Article Topic Ideas If You Are Stuck

If you are struggling with ideas or titles for your articles or blog posts, you are not alone.  I’ve had several clients ask “What do I write about?  Well, I’ve taken the time to compile a list of ideas that you could use when planning your blogging or article writing efforts. I have gathered theseRead More

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

What are some misconceptions in the SEO industry?

Hi, Matt. Which aspect of Google updates you think the SEO industry simply won’t get? Where do you see many SEOs spending too much energy on when they could … Ashley Bryan’s insight: More reinforcement of what is obvious to me: link building for SEO only is alot less valuable than it was, and greatRead More

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Long Live the Email! | Visual.ly

Statistics show that email is still the most powerful tool a small business has in it’s tool box. Here is an interesting infographic about maximizing Ashley Bryan’s insight: Some good stats here about content curation and email marketing. Thanks Visual.ly.   Long Live the Email! infographic   See it on Scoop.it, via Webstrategies Australia   

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).