Google has formally announced that they are significantly expanding their use of mobile friendliness as a ranking signal and this will roll out on April 21. What this means is that the search results for people using a mobile device to search for your products and services will be impacted, and non-mobile friendly websites won’t rank as well. So, the levels of mobile visitors to your website will be affected.
Google have announced that their much used “Authorship” has been discontinued.
In June they stopped showing author photos in the search results and now they don’t show any author information at all. John Mueller at Google advises:
This month I have observed and read the following related to Google and the SEO industry:
Suspected Google Brand Update mid-January
- Thinking about what your target market might be searching for
- Researching what niche phrases your target market might be searching for
As we might expect the use of mobile phones and smart phones is increasing rapidly and one area where this trend is most evident is in mobile search ads (the Adwords Ads that appear when using Google Search on a mobile phone. In 2011 the use of mobile search ads doubled over that of 2010, and this year they are expected to more than double. Mobile search in general has increased 5-fold over the last two years alone.
In December of 2011, Australians:
- spent 25 billion minutes on the web
- One quarter of that time was spent logged into Facebook
- Online retailers saw a 61% increase in web traffic over that for October
Also in 2011 there was a 71% increase in mobile Internet browsing in Australia.
Do you love Google? Well they want to know what you love:
Enter your topic and you are presented with a bounty of Google services designed to help you. It’s like a portal to all the Google tools that you can use including measurement of the interest in that topic, videos and photos, news and discussion. It’s all designed to promote the sharing of information and tell us that Google is putting more and more emphasis on the social aspects of the Internet.