This month I have observed and read the following related to Google and the SEO industry:
Suspected Google Brand Update mid-January
- Thinking about what your target market might be searching for
- Researching what niche phrases your target market might be searching for
As we might expect the use of mobile phones and smart phones is increasing rapidly and one area where this trend is most evident is in mobile search ads (the Adwords Ads that appear when using Google Search on a mobile phone. In 2011 the use of mobile search ads doubled over that of 2010, and this year they are expected to more than double. Mobile search in general has increased 5-fold over the last two years alone.
In December of 2011, Australians:
- spent 25 billion minutes on the web
- One quarter of that time was spent logged into Facebook
- Online retailers saw a 61% increase in web traffic over that for October
Also in 2011 there was a 71% increase in mobile Internet browsing in Australia.
Do you love Google? Well they want to know what you love:
Enter your topic and you are presented with a bounty of Google services designed to help you. It’s like a portal to all the Google tools that you can use including measurement of the interest in that topic, videos and photos, news and discussion. It’s all designed to promote the sharing of information and tell us that Google is putting more and more emphasis on the social aspects of the Internet.
The good guys at Optify (http://www.optify.net/guides/organic-click-through-rate-curve) recently released a whitepaper which I recommend you download and read. It details the results of their research into the Click Through Rate (CTR) from Google search results to websites. Here are the key findings:
Google has introduced it’s new +1 feature for websites. This is Google’s answer to the Facebook “Like” button and simply allows people to recommend or place a “vote” for a website or other web content by simply clicking on the +1 button within the Google search results, or on a web page. Votes are accrued and counted for the web content in question, and this is displayed allowing web users to determine quickly what is popular and what is not.