Most business owners and marketers fail to recognise the importance of tracking the success of print advertising and don’t understand that it is relatively easy to track the performance of a print ad by using your website.
Measuring the success of print advertising
November 21, 2011 By 1 Comment
Setting up a Google Places page and adding reviews
October 25, 2011 By Leave a Comment
Ali Husayni has created excellent videos explaining how to set up and optimise a Google Places Page, and how to encourage your clients and other contacts to add reviews.
Your Google Places page will perform best on Google searches if you:
- Include keywords in both your Organisation/business name and description.
Basic functionality in a shopping website
August 25, 2011 By Leave a Comment
I’ve found an old list of shopping website basic functions, if of use to anyone:
Administration / Backend Functionality
- Supports unlimited products and categories.
- Add/Edit/Hide categories, products, customers
- Mark items as Out of stock – removes from website, or posts “Out of Stock” message on product.
How to import your Blog Feed into your Facebook account
May 12, 2011 By Leave a Comment
Adding or importing your Blog into your Facebook account can be a bit tricky, and Facebook’s tendency to change things around a bit do not help. As of this date, this is the way it is done:
- Grab your feed address and head over to Facebook.
- Login
May is “ask an SEO question for free” month. Really!
May 11, 2011 By 1 Comment
For the month of May 2011 I’m continuing my offer to spend one hour of genuinely billable time investigating and answering any question that you may have related to:
- SEO and Google success
- Website Marketing
- Website performance
- Website development
and how these pertain to your own website.
How to track clicks on outgoing links from your website
May 2, 2011 By Leave a Comment
Tracking outgoing link clicks is a really valuable activity as part of your website analysis because it allows to measure exactly the levels of traffic or visitors that you are referring to other websites, and also contributes toward your understanding of your website’s ability to convert visitors to action.
Using Google Analytics
The process of setting this up is not too difficult, although the description on the Google website for the process, would make it appear so. Here we go:
Assuming you are using the using asunchronous code (ask me if you need to know how to do it using the traditional code) :
1. Add this code just before the closing head of your page:
<script type=”text/javascript”>
function recordOutboundLink(link, category, action) {
_gat._getTrackerByName()._trackEvent(category, action);
setTimeout(‘document.location = “‘ + link.href + ‘”‘, 100);
}
</script>
That code slows the loading of your page just enough to allow Google to track the click on the outbound link.
2. Then make the outgoing link of this form:
<a onclick=”recordOutboundLink(this, ‘External Website’, ‘externalwebsite.com’);return false;” href=”http://www.externalwebsite.com”>
That is the code that tracks the clicks on the link and feeds it to your Google Analytics account.
3. You view the results in your Google Analytics account under Content > Event Tracking.
How to Rank Well on Google
March 2, 2011 By Leave a Comment
We are often asked what are the important things that Google factors in, when determining where in the search results a website is ranked, and how to improve those rankings over time. The main factors that you should attend to on an ongoing basis, in order for Google to assign your website increasing value (PageRank) are:
Multiple domain names good for Google?
March 2, 2011 By Leave a Comment
A question from one of my business partners.
Q: The customer is under the impression that if they purchased a bunch of domain names, setup redirects to their primary domain name/website and submit to search engines such as Google, they will increase traffic and potential leads from their existing website. How would you explain the problem and why it doesn’t work?
How to Increase Sales from Your Website
February 28, 2011 By Leave a Comment
Q: The client is an Accounting firm who has a website and they wish to increase their sales. What possible solutions are there for the customer?
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