Most business owners and marketers fail to recognise the importance of tracking the success of print advertising and don’t understand that it is relatively easy to track the performance of a print ad by using your website.
Ali Husayni has created excellent videos explaining how to set up and optimise a Google Places Page, and how to encourage your clients and other contacts to add reviews.
Your Google Places page will perform best on Google searches if you:
- Include keywords in both your Organisation/business name and description.
I’ve found an old list of shopping website basic functions, if of use to anyone:
Administration / Backend Functionality
- Supports unlimited products and categories.
- Add/Edit/Hide categories, products, customers
- Mark items as Out of stock – removes from website, or posts “Out of Stock” message on product.
For the month of May 2011 I’m continuing my offer to spend one hour of genuinely billable time investigating and answering any question that you may have related to:
- SEO and Google success
- Website Marketing
- Website performance
- Website development
and how these pertain to your own website.
3. You view the results in your Google Analytics account under Content > Event Tracking.
We are often asked what are the important things that Google factors in, when determining where in the search results a website is ranked, and how to improve those rankings over time. The main factors that you should attend to on an ongoing basis, in order for Google to assign your website increasing value (PageRank) are:
A question from one of my business partners.
Q: The customer is under the impression that if they purchased a bunch of domain names, setup redirects to their primary domain name/website and submit to search engines such as Google, they will increase traffic and potential leads from their existing website. How would you explain the problem and why it doesn’t work?