Google Panda 4.2 Strikes….but slowly

Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months

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Google tells Search Engine Land that it pushed out a Google Panda refresh this weekend.

Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.

You Need To Be Looking At These SEO Factors In 2015

2014 has once again seen many changes from Google, including:

  • New rollouts of the Google Panda algorithm which look at the quality of website content and lowers rankings for websites with ”thin” or inadequate content.

Google Authorship Dead

Google have announced that their much used “Authorship” has been discontinued.

In June they stopped showing author photos in the search results and now they don’t show any author information at all.  John Mueller at Google advises:

End Of Guest Blogging?

As expected Matt Cutts, the Web-spam guru at Google, has come out and advised that guest blog posting is a dangerous way to build links going forwards and you should not do it:  This is no surprise.

Google To Start Its Own “Post Boost” Service

From SEJ:

Google looks to start offering its own “Post Boost” service, similar to Facebook’s.  Called +Post, it seems to link into the Adsense Network and has been offered to select advertisers to trial, with roll-out later.  I’m sure this will be a great way to boost posts through the Google network so I’m looking forward to trialing it.  I use the “Post Boost” service with Facebook and it is an excellent way of syndicating content, growing exposure of your content and driving visitors to your website.

Google to start putting images in the standard organic search results?

This has been spotted and may be testing of this feature by Google: .  Anyone else seen this?

Using SEO Content to Attract More Links


Guest Author

These days, quality content is a key part of online marketing campaigns, which aim to please consumers and search engine algorithms all at once. When looking for an Internet marketing company, it’s important for business owners to understand how written content works to promote better search results.

Google Launches New Search Algorithm: “Hummingbird”

google-logoOn Friday Google announced that it has replaced its search algorithm with a new one designed to more intelligently “understand” users requirements in order to deliver better search results. This has affected over 90% of world-wide Google searches and is one of the biggest changes to Google algorithm in several years.  Google advises that the name comes from the fact that the new algorithm is “precise and fast” and was rolled out silently about a month ago (probably coincides with the “rumblings” of early Sept: The announcement was made on Friday to coincide with Google’s 15th birthday and is a major change to the core of the Google search engine; additional components such as the Panda and Penguin updates appear to still work as they did.
Google says the new search is designed to keep pace with changes in Internet usage and the more complex searches that people make nowadays.  The new algorithm works with the more conversational tone people take with their search queries and is well suited to searches based around questions. It looks at each search query as a whole rather than only a few specific keywords and provides results based more upon the overall meaning of the search.  This means the change will positively impact longer string searches formatted as questions so should work well for your blog posts and articles based around questions.
See more info at:

Will Google be evaluating the use of rel=”author” moving forward?

Matt Cutts, head of Google’s webapm team, basically (but perhaps a bit vaguely) confirms the growing importance of Google Author verification.  This will make the content that you generate your self more valuable, and the links in it more valuable, and this it will replace the old fashioned link building techniques more and more.  This has already started with the Google Panda and Penguin updates of course and for my business I am moving clients into a “content generation” frame of mind rather then reliance on me to build links.

SEO Observations for February 2013

This month I have observed and read the following related to Google and the SEO industry:

Suspected Google Brand Update mid-January