This month I have observed and read the following related to Google and the SEO industry:
Suspected Google Brand Update mid-January
SEO Experts agree: In 2013 the Expert Author will Reign
January 16, 2013 By Leave a Comment
This article summarises the thoughts of key SEO experts from around the world on what to focus on SEO-wise in 2013.
SEO For 2013: New vs Legacy SEO
December 20, 2012 By Leave a Comment
This year has seen some significant changes from Google in the way it ranks websites – primarily via the “Penguin” update to its algorithm in April that devalued many low quality link building techniques, and saw many websites drop out of the search results for their target phrases. This came on top of the “Panda” update of 2011 that hit webpages that contained low quality (or “thin”) content. Updates to both of these major changes continue to be rolled out by G
SEO Training #6 – technical aspects of SEO
April 17, 2012 By 1 Comment
Some things that are important but often overlooked when it comes to SEO are the technical aspects of the Search Engine Optimisation effort. Sometimes technical issue may hold back real success of a website in the Google search results, even when a substantial SEO-effort in other areas such as link building, has been made.
FAQ: where do the title and description in the Google search results come from?
April 13, 2012 By Leave a Comment
I have been asked how the Google search result items are created. That’s the Blue Title with the URL and brief description below it like this:
This is a good question and an understanding of this will definitely assist you in your SEO efforts.
SEO Training #5 – you and your competitors
March 27, 2012 By 1 Comment
Just as part of our everyday marketing activities includes looking at what our competitors do, so it is that we should analyse our competitors’ websites as part of our preparation for SEO.
SEO Training #3 – SEO, the broad outline
March 8, 2012 By Leave a Comment
SEO is “…the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results”
(Source: Wikipedia, http://en.wikipedia.org/wiki/Search_engine_optimization)
Or, to you and I: “getting your website higher up in the Google search results”
SEO Training #2 – SEO: first the why, then the how
March 7, 2012 By Leave a Comment
The mechanics of the search
We talk all the time about Search Engine Optimisation (SEO) and how we “do it” in terms of the actions we take and the things we need to do. We also talk about why we do it, and we usually explain this in terms of getting our websites higher up the Google rankings so that we can be “seen” on the first page of results. The more insightful of you may realize that even more than this, we optimise our websites so that we can drive more visitors from the Google search results to our website of course.
Free duplicate content checker
March 6, 2012 By Leave a Comment
I have found this great tool which will check how similar two web pages are for FREE:
It gives a nice little report which details the similarities between the two pages. Obviously we want to avoid having duplicate content on our websites, either between our pages or between our pages and those on other websites, because Google disregards duplicate content.
SEO Training #1 – SEO, what’s all the fuss?
March 5, 2012 By Leave a Comment
Today I start my free online SEO Training Course. The idea is go step by step, gently, through the process of optimising your website, and building links into it. The objective: higher rankings for your website in the Google search results, and more visitors as a result. Afterall, that’s what we all want.
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