As expected Matt Cutts, the Web-spam guru at Google, has come out and advised that guest blog posting is a dangerous way to build links going forwards and you should not do it: http://www.mattcutts.com/blog/guest-blogging/. This is no surprise.
Google looks to start offering its own “Post Boost” service, similar to Facebook’s. Called +Post, it seems to link into the Adsense Network and has been offered to select advertisers to trial, with roll-out later. I’m sure this will be a great way to boost posts through the Google network so I’m looking forward to trialing it. I use the “Post Boost” service with Facebook and it is an excellent way of syndicating content, growing exposure of your content and driving visitors to your website.
This has been spotted and may be testing of this feature by Google: http://www.searchenginejournal.com/google-testing-embedded-images-search-results-snippets/80973/ . Anyone else seen this?
These days, quality content is a key part of online marketing campaigns, which aim to please consumers and search engine algorithms all at once. When looking for an Internet marketing company, it’s important for business owners to understand how written content works to promote better search results.
Matt Cutts, head of Google’s webapm team, basically (but perhaps a bit vaguely) confirms the growing importance of Google Author verification. This will make the content that you generate your self more valuable, and the links in it more valuable, and this it will replace the old fashioned link building techniques more and more. This has already started with the Google Panda and Penguin updates of course and for my business I am moving clients into a “content generation” frame of mind rather then reliance on me to build links.
This month I have observed and read the following related to Google and the SEO industry:
Suspected Google Brand Update mid-January
This year has seen some significant changes from Google in the way it ranks websites – primarily via the “Penguin” update to its algorithm in April that devalued many low quality link building techniques, and saw many websites drop out of the search results for their target phrases. This came on top of the “Panda” update of 2011 that hit webpages that contained low quality (or “thin”) content. Updates to both of these major changes continue to be rolled out by G
Some things that are important but often overlooked when it comes to SEO are the technical aspects of the Search Engine Optimisation effort. Sometimes technical issue may hold back real success of a website in the Google search results, even when a substantial SEO-effort in other areas such as link building, has been made.