Google looks to start offering its own “Post Boost” service, similar to Facebook’s. Called +Post, it seems to link into the Adsense Network and has been offered to select advertisers to trial, with roll-out later. I’m sure this will be a great way to boost posts through the Google network so I’m looking forward to trialing it. I use the “Post Boost” service with Facebook and it is an excellent way of syndicating content, growing exposure of your content and driving visitors to your website.
This has been spotted and may be testing of this feature by Google: http://www.searchenginejournal.com/google-testing-embedded-images-search-results-snippets/80973/ . Anyone else seen this?
Author: Guest author
An integrated digital marketing approach is paramount to survival in today’s online landscape. SEO has, again, become somewhat of a dirty word.
Focus has tilted towards building your reputation as a brand, rather than looking for ways to manipulate the algorithms. Especially, in the wake of several major Google algorithm updates recently (Panda and Penguin).
Guest Author: Martin Harrison
Thanks to recent Google updates Penguin and Hummingbird, the whole landscape of SEO has changed. In this post, Martin Harrison of freelance copywriting service Copify discusses some of the recent changes and some of his predictions for 2014 and beyond.
Move to a Q&A approach
These days, quality content is a key part of online marketing campaigns, which aim to please consumers and search engine algorithms all at once. When looking for an Internet marketing company, it’s important for business owners to understand how written content works to promote better search results.
Matt Cutts, head of Google’s webapm team, basically (but perhaps a bit vaguely) confirms the growing importance of Google Author verification. This will make the content that you generate your self more valuable, and the links in it more valuable, and this it will replace the old fashioned link building techniques more and more. This has already started with the Google Panda and Penguin updates of course and for my business I am moving clients into a “content generation” frame of mind rather then reliance on me to build links.