Google has formally announced that they are significantly expanding their use of mobile friendliness as a ranking signal and this will roll out on April 21. What this means is that the search results for people using a mobile device to search for your products and services will be impacted, and non-mobile friendly websites won’t rank as well. So, the levels of mobile visitors to your website will be affected.
2014 has once again seen many changes from Google, including:
- New rollouts of the Google Panda algorithm which look at the quality of website content and lowers rankings for websites with ”thin” or inadequate content.
Google recommends responsive web design. This is an enhanced website that is adaptive to every screen size for all major devices like laptops, desktop PCs, tablets and mobile users.
There are some very good reasons why you should consider a more responsive web design.
Google have announced that their much used “Authorship” has been discontinued.
In June they stopped showing author photos in the search results and now they don’t show any author information at all. John Mueller at Google advises:
The reports shown in Google Analytics for Adwords activity comes from data which is directly imported from the Adwords system, so it stands to reason that this data should be identical to your AdWords account.
There are some factors which can alter that data, including:
I came across this great article which I believe really provides a clear and concise summary of what SEO is, in 2014.
There are several best practices associated with SEO trends that have been dominating 2014 thus far.
Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
Google Analytics is a system that allows webmasters to take an in-depth look at the performance of a web page. This is something that you can sign up for free of charge and all you need to do is add some simple code to your web page. Once you have the tracking code in place and confirm that it has been properly installed, Google will start to track data for you relating to the performance of your site. It can be difficult to sort through the myriad of terms that are used so we have created a basic glossary of some of the most common Google Analytics terms for your reference which we hope is useful to you.