Google Authorship Dead

Google have announced that their much used “Authorship” has been discontinued.

https://www.seroundtable.com/google-authorship-dead-19077.html

In June they stopped showing author photos in the search results and now they don’t show any author information at all.  John Mueller at Google advises:

Why does the Amount of Adwords Traffic Sometimes Differ Between Adwords and Analytics Reports?

The reports shown in Google Analytics for Adwords activity comes from data which is directly imported from the Adwords system, so it stands to reason that this data should be identical to your AdWords account.

There are some factors which can alter that data, including:

Excellent Social Media/SEO Article

I found this great summary of how social media and SEO are inextricably linked:  http://www.business2community.com/seo/24-reasons-seo-social-media-inextricably-linked-0886412#!QVQzN.

In brief the author discusses the importance of SEO and how it can gain you free and natural listings on the search engines while Social Media Marketing is the process where website traffic is attracted through social media channels.

Excellent Guide to SEO in 2014

I came across this great article which I believe really provides a clear and concise summary of what SEO is, in 2014.
http://www.forbes.com/sites/jaysondemers/2014/05/06/the-definitive-guide-to-seo-in-2014/

There are several best practices associated with SEO trends that have been dominating 2014 thus far.

Keyword Research

Google Panda 4 Rolling Out

Image from source

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

Read more: http://searchengineland.com/google-begins-rolling-panda-4-0-now-192043

 

Glossary of Google Analytics Terms

Google Analytics  is a system that allows webmasters to take an in-depth look at the performance of a web page. This is something that you can sign up for free of charge and all you need to do is add some simple code to your web page. Once you have the tracking code in place and confirm that it has been properly installed, Google will start to track data for you relating to the performance of your site. It can be difficult to sort through the myriad of terms that are used so we have created a basic glossary of some of the most common Google Analytics terms for your reference which we hope is useful to you.

Setting Up As A Google Publisher

Being a Google verified publisher confers additional authority on your website and also presents your information as a feature to the right hand side of a Google search for your brand eg:

setting_up_as_a_google_publisher_image_1

Setting up your Google Plus business page

Here’s how you do it.

1.    The first thing you will do is navigate to https://plus.google.com/pages/create

2.    Next, select a category from the multiple categories that are offered.

setting_up_your_google_plus_business_page_image_1

Choose the one that suits your business the best and then provide the information requested which is different for every category.

Setting Up Google Authorship

These days when a search is conducted some of the results that are shown will display the face of the author of that content. Authorship increases the Author’s recognition and helps those web pages to clearly stand out in the Search Engine Results Pages. This can increase the rank of your web page and give you an edge over your competition which can help to attract new customers:

Banner Sliders Causing SEO Issues?

I’m seeing reports on the Net from people whose Google rankings or traffic have taken a dive after the recent Page Layout Update.  This was where Google lowered the rankings for some websites that are top heavy with graphical banner ads (ie had a lot of advertising above the “fold”).  It seems that a number of people with banner sliders at the top of the pages are seeing a negative effect from this change, http://www.seroundtable.com/google-page-layout-update-18094.html