You Need To Be Looking At These SEO Factors In 2015

2014 has once again seen many changes from Google, including:

  • New rollouts of the Google Panda algorithm which look at the quality of website content and lowers rankings for websites with ”thin” or inadequate content.

Overview of the “New” SEO

Interesting article:

http://www.business2community.com/seo/responsive-website-design-better-efficient-seo-0977287

In short:

Google recommends responsive web design. This is an enhanced website that is adaptive to every screen size for all major devices like laptops, desktop PCs, tablets and mobile users.

There are some very good reasons why you should consider a more responsive web design.

Google Authorship Dead

Google have announced that their much used “Authorship” has been discontinued.

https://www.seroundtable.com/google-authorship-dead-19077.html

In June they stopped showing author photos in the search results and now they don’t show any author information at all.  John Mueller at Google advises:

Why does the Amount of Adwords Traffic Sometimes Differ Between Adwords and Analytics Reports?

The reports shown in Google Analytics for Adwords activity comes from data which is directly imported from the Adwords system, so it stands to reason that this data should be identical to your AdWords account.

There are some factors which can alter that data, including:

Excellent Social Media/SEO Article

I found this great summary of how social media and SEO are inextricably linked:  http://www.business2community.com/seo/24-reasons-seo-social-media-inextricably-linked-0886412#!QVQzN.

In brief the author discusses the importance of SEO and how it can gain you free and natural listings on the search engines while Social Media Marketing is the process where website traffic is attracted through social media channels.

Excellent Guide to SEO in 2014

I came across this great article which I believe really provides a clear and concise summary of what SEO is, in 2014.
http://www.forbes.com/sites/jaysondemers/2014/05/06/the-definitive-guide-to-seo-in-2014/

There are several best practices associated with SEO trends that have been dominating 2014 thus far.

Keyword Research

Google Panda 4 Rolling Out

Image from source

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

Read more: http://searchengineland.com/google-begins-rolling-panda-4-0-now-192043

 

Glossary of Google Analytics Terms

Google Analytics  is a system that allows webmasters to take an in-depth look at the performance of a web page. This is something that you can sign up for free of charge and all you need to do is add some simple code to your web page. Once you have the tracking code in place and confirm that it has been properly installed, Google will start to track data for you relating to the performance of your site. It can be difficult to sort through the myriad of terms that are used so we have created a basic glossary of some of the most common Google Analytics terms for your reference which we hope is useful to you.

Setting Up As A Google Publisher

Being a Google verified publisher confers additional authority on your website and also presents your information as a feature to the right hand side of a Google search for your brand eg:

setting_up_as_a_google_publisher_image_1

Setting up your Google Plus business page

Here’s how you do it.

1.    The first thing you will do is navigate to https://plus.google.com/pages/create

2.    Next, select a category from the multiple categories that are offered.

setting_up_your_google_plus_business_page_image_1

Choose the one that suits your business the best and then provide the information requested which is different for every category.