Google Analytics is a system that allows webmasters to take an in-depth look at the performance of a web page. This is something that you can sign up for free of charge and all you need to do is add some simple code to your web page. Once you have the tracking code in place and confirm that it has been properly installed, Google will start to track data for you relating to the performance of your site. It can be difficult to sort through the myriad of terms that are used so we have created a basic glossary of some of the most common Google Analytics terms for your reference which we hope is useful to you.
Being a Google verified publisher confers additional authority on your website and also presents your information as a feature to the right hand side of a Google search for your brand eg:
Here’s how you do it.
1. The first thing you will do is navigate to https://plus.google.com/pages/create
2. Next, select a category from the multiple categories that are offered.
Choose the one that suits your business the best and then provide the information requested which is different for every category.
I’m seeing reports on the Net from people whose Google rankings or traffic have taken a dive after the recent Page Layout Update. This was where Google lowered the rankings for some websites that are top heavy with graphical banner ads (ie had a lot of advertising above the “fold”). It seems that a number of people with banner sliders at the top of the pages are seeing a negative effect from this change, http://www.seroundtable.com/google-page-layout-update-18094.html
A blog is an online platform with a multitude of purposes but the most important purpose is that it communicates a certain opinion and connects the blogger with an audience of people who are interested in what they have to say.
Google looks to start offering its own “Post Boost” service, similar to Facebook’s. Called +Post, it seems to link into the Adsense Network and has been offered to select advertisers to trial, with roll-out later. I’m sure this will be a great way to boost posts through the Google network so I’m looking forward to trialing it. I use the “Post Boost” service with Facebook and it is an excellent way of syndicating content, growing exposure of your content and driving visitors to your website.
This has been spotted and may be testing of this feature by Google: http://www.searchenginejournal.com/google-testing-embedded-images-search-results-snippets/80973/ . Anyone else seen this?
Author: Guest author
An integrated digital marketing approach is paramount to survival in today’s online landscape. SEO has, again, become somewhat of a dirty word.
Focus has tilted towards building your reputation as a brand, rather than looking for ways to manipulate the algorithms. Especially, in the wake of several major Google algorithm updates recently (Panda and Penguin).