The Growing Impact Of Voice Search [Infographic] -– WebsiteStrategies

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The Growing Impact Of Voice Search [Infographic]

Ashley Bryan |

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October 14th 2018


With recent improvements in artificial intelligence and natural language processing, there is no doubt that voice search has not only significantly improved but is also here to stay. In less than a decade since it became largely popular, people have already gotten used to the existence of voice-enabled digital assistants like Google Assistant, Amazon Alexa, Apple Siri, and Microsoft Cortana.

What voice search does is to process and transcribe speech into text, analyze whether it is a command or question, connect to outside sources like search engines to find the required information, and translate that information into an understandable content for the end-user.

The tasks a voice-enabled assistant can perform include but aren’t limited to:

  • Checking the weather
  • Getting directions to and locating the nearest restaurants, clubs, ATMs, etc.
  • Opening an email, calling, or texting someone
  • Scheduling a reminder or setting an alarm
  • Searching for information about events and activities

With these possibilities, the number of people who type their searches into smartphones will drastically reduce considering that speaking into mobile devices is more convenient. What’s more, voice search makes it easier to avoid spelling errors and is excellent for multitasking. 52.8% of people use voice search while driving, 7.5% use it while watching TV, 7.4% use it as they work, and 5.5% use it while cooking.

There’s no telling where it will stop, if it would ever stop, as more and more people are getting into the groove of speaking into smartphones. The 25% of people ages 16-24 use voice search on mobile devices, and between 20–25% of mobile searches are done by voice.

So, if you are a marketer, it shouldn’t take you long to figure out what these new strides in technology mean for you and your preferred marketing and advertising platforms.

Considering that voice-activated searches can be longer than 10 words, natural language keywords could very well be the next big thing in the SEO world.

Understanding the form and preference in people’s voice search and going through the infographic below will show you how to improve your site’s ranking during a search.


Ashley Bryan is a Website Optimisation Consultant located on the Sunshine Coast in Australia. Follow Ashley: Twitter, LinkedIn, Facebook, YouTube

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